A label is a small piece of paper or plastic that manufacturers use to write down the important information about the product. It can be also printed to the package, which is labeling too, but many decide to use label stickers, so the customer can remove it later if they want.
Many people don’t see the importance of label stickers because they don’t pay attention to them, but they need to know that all the information for the materials, production, and product symbols are printed there.
What information does the label sticker contain?
These stickers have many uses because they provide the most important features and information about the product you bought. You can find how you should keep it, how to dispose of the package or the leftovers, how to wash them if it’s a textile product, which standards the manufacturing process met, and so on. We see the label stickers everywhere every day. But, we can say they are boring when there is only black text over a white surface.
That’s the main reason why designers and company owners choose to use personalized label stickers to their products. Hopefully, interesting stickers will get the customers’ attention and they will get interested to read the valuable information printed there.
These labels can be your identity between the other similar products, so if you think personalization will work well for you, go for it and create them using online software or help from a professional graphic designer. If you want to get a lot of beautiful ideas, click here and find the most popular customization trends.
Here is what you need to do to create recognizable sticker labels:
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Put only important information on it
What consumers need to know about this product? The answer to this question will ease the decision on what to print on the label. You don’t need to write poems and novels on it, just the most important information on how to use it.
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Add a personal touch to it
Use your corporate font or the colors that make your brand recognizable. Create a template you will use in the future. If you get bored, you can always customize it and make it look better. It’s always good to have a layout you prefer, so you can build up the final design, before printing it and sticking on your product. You can use different colors and fonts, to include your logo or some vector design, but your priority is not the design, but the readability of the label.
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You can create more than one label
You can make different labels for different products. Sometimes you can choose between the shapes and materials they are made of. Adjust the details depending on the particular needs and always leave space to change the label and add or erase more information. Save a few versions before you go printing them.
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Always preview the design
Before you print out a lot of copies, make sure that it looks good when printed on a piece of paper. If something doesn’t look good, adjust the design, and change some features, so you can make a product that meets your standards and requirements. Maybe you think the consumers don’t pay much attention to the details, but if you serve them something exceptional, they will always compare the others with you.
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Choose the material of your label
Many printing services offer printing on paper, vinyl plastic, or textile, depending on the clients’ needs. You need to know that paper labels are the cheapest. You can even use pre-cut shapes and print the information on them. But it’s always better to design them following your preferences because no one knows your business better than you. If you want different materials for your stickers, you need to be ready to pay more for that type of service.
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Use a high-quality printer
Sometimes you can print the labels out using your home printer. You only need to buy a suitable self-adhesive paper, but also to be sure that it won’t harm your printer. Be aware that not every printer can print on different types of sticky materials. But if you plan to continue with making the labels by yourself, you may consider buying a good printer for home use, that will have all the necessary features you need for sticker’s printing. When you have a good device, you will get an excellent product in the end.
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Make it look perfect
You may think no one pays attention to label stickers, but that shouldn’t discourage you create a good product. Match the colors, choose the right combination of fonts and shades, balance the design, don’t use dark colors for the background, and most important, choose the best designing and printing quality possible. See if the paper you have is compatible with the design and the printer. Also, you can always send your designs to some printing service, or order the stickers from trusted design platforms, that deliver to you.
The whole process may look unclear, messy, and difficult to understand, but once you try, you will always make your designs and print the labels by yourself. You will see how it becomes interesting and challenging. You will always have a lot of ideas on how to improve the design and make the stickers look better when put on a product.
Having your business is also not easy. That means that you need to be responsible, but also creative and follow the recent trends. You will need to pay attention to the details, even to those you think are not that important. But, every detail is important when you need to sell something to your customers. They appreciate every effort that offers a unique consumer experience, no matter what product or service you are trying to sell. Everything that looks beautiful for the eyes, people are more likely to accept and buy. Use this guide to increase your sales and make your business recognizable between your current and next customers.
