When you are new on the market and when you are trying to run your own business, it is important to pay attention to everything. From the production of your product to shipping and everything in between. You want to be better than your competition and you want the consumers to think of you first when they think of what to buy. The quality of the product is vital, so is the marketing, but did you know that custom boxes play a huge role in it as well?
Studies show that people decide on which product to buy based on the packaging. Imagine yourself being in a store, you know you need a face cream, but you have no idea what kind you need. If there are 3 creams who offer the same ingredients and have similar prices, you will go to the one who’s box looks the best. Starting from the material, up to colors and design, people want boxes that are high quality because that usually means that the product inside is high quality as well.
Here we are going to talk about the custom boxes you put your product in and how they can affect your business. It is said that if you don’t pay attention to the packaging you may lose your business since people like to see and buy high quality, beautiful things.
Boxes in the Past
There was a time when businesses did not pay that much attention to the packaging. There were only a few types of already made boxes and everyone used that. As the market grew bigger so did the demand. Smart business owners decided to start using some unique and custom packages to show that they are different from other products on the market.
That actually worked. The market needed something unique and diverse. The lack of diversity meant that everything is the same and that it does not matter which brand you choose. And that cannot be any further than the truth. So, if you are a business owner, and you want your product to be recognized and your brand to be remembered, you need to focus on the thing people first see.
Of course, if your product is not high-quality, consumers will not come back to buy it again, but if you have an amazing product and mediocre packaging, they will not buy it in the first place.
Which is the Right Box?
There is no exact formula for this one. You need to make the package depending on the target audience and the product you are selling. If you are selling makeup, then you need something feminine with soft colors and clean design. The same goes for perfumes for her. The market showed that materials like glass are better for perfumes for women, whereas materials like wood and stainless steel are better for perfumes for men.
It is said that there are products that don’t really need special packaging. If your product is already looking cool and unique, don’t put it in a box. You can opt for something that is transparent and something that will show the uniqueness and the beauty of the product itself.
Don’t Compromise
There are so many business owners out there who make the same mistake. They invest so much in the product and they forget about the packaging. Once again, customers will not realize how good the thing you are selling is unless they buy it.
When you decide what type of box you want to create, don’t compensate. Be creative, choose bold colors and definitely choose high-quality materials. The quality of the package needs to be high so that it will show your business’s position to the costumers. And it needs to be attractive enough so that people get interested in it. If the quality of the box is accurate and it’s good, then the first impression of your product on the market will be enough.
As suggested by imcolorprint.com, the first step to creating custom packages is to decide what style you want to present. The boxes need to be made according to the product you are selling, so the quality needs to be based on the product that is placed inside. In short, if you spend a lot of money on the product you are selling, don’t try to compensate with the box. The better and more luxurious the product is, the better the box should be.
Use the Boxes to Promote your Product
This is the most important part of why you should use the right packaging. To get all the customers you want, you need to attract them. These boxes will show your brand, so experts advise using your brand colors when deciding on a package.
Don’t focus on one package only. If you want to make most people happy, don’t use boxes that are too big or too small for the product. You don’t need too much waste. Choose something that will hold the product and something that will show your business.
Another thing you need to pay attention to is transport. High-quality boxes don’t only mean something that is pretty. They need to be durable as well. If you are using your own transport system to get your product to the customers, then great, you know you will take care of it. But what happens when you use third-party transportation options? You will need to think about this part as well. The boxes should not bend or break.
If you deliver something that was broken or damaged during transport to your customers, chances are, they will return it and never use your business again. So, opt for packages that will survive anything, from being tossed around to being thrown from one part of the truck to the other.
At the end of the day, you need to make your consumers happy to have a successful business. When you create a new product, you need to make it a quality one and something that people will want to use. Then you need to think of how it is going to look at the shelves of the store or on your website. The statistic shows that with the internet options we have now, people want to take pictures of things they find beautiful. With the right packaging, most of your consumers will want to take a picture of your product and with that, you will have free marketing.
Pay attention to every little detail. Don’t cut expenses on things that are ultimately important. Be smart when creating and promoting the things you are selling.
