Sometimes, your business will get into trouble and you may even find yourself in a cash crunch as a result. Luckily, there are a couple of ways that you can get around this.
Pricing your Product
The first thing that you need to do, is to make sure that you are receiving a good price for your product. A lot of businesses make the mistake of mispricing their product because they focus on the manufacturing side of it alone. They think that as long as they get the price for their raw materials back when a sale is made, that everything else is profit. This is not the case at all, in fact, there are tons of other expenses that you need to take into account on top of that. This can include postal fees, the cost of your team per hour to make the product and even the packaging too.
Marketing
You can’t hope to save your failing business if you don’t market it. You have to get your name out there and you also need to make sure that you are continually looking to the future too. If you don’t then you may find it hard to dig yourself out of the hole that you are in. According to the experts at Ocere, if you are ready to turn things around then you should look into some affordable SEO packages, while also focusing on converting as many leads through your site as you can
Cut Costs
If you want to stay in business, then you have to do everything you can to reduce costs. Limit discretionary spending and also make sure that you look at your travel costs too. If you know that you are paying a very high rate for your rent, then now is a good time for you to start negotiating with your landlord. There’s a high chance that they will reduce the rate if they know that it means keeping you on as a tenant and this can really work in your favor for the long-term.
Payables
If your business is failing, there’s a high chance that you owe more than what you have in available cash. If this is the case, you have to make sure that you prioritize what you need to pay. To do this, start with any obligations that will shut your company down if you don’t pay them. This could include your team, your vendors or even raw materials. You then need to categorize anything that will result in a large penalty if it is not paid, for example, your taxes. Lastly, you have payments that are flexible. By doing this, you can help to stop yourself from getting in even more debt.
Cash Flow
When you have gone through all of your payables and your assets, you then need to build a detailed cash flow plan. This will lay out who you are going to pay when you are going to pay them and even how much. This is the best way for you to see if your business has a future.
